2 Weeks
Sole Designer
The research stage will take place over four days between 7:30 and 9:00 am. Three stints of user observations highlighted on the map (right) will help determine:
- Who frequents the café?
- Who walks through the park?
- How do people use the park?
- Where do people pass through?
- What is the interest in the food/drink at this time in the morning?
User Observations - Day One
Perceived Age Demographics - Day one
7:30 am - 8:00 am
Slow start
Even distribution between different activities
Picks up at 8:00 am
8:00 am - 8:30 am
Kids generally travel in groups
Different routes for varying activity
Peaking near 8:30
8:30 am - 9:00 am
Almost all the school kids seem to have passed
Commuters and other activities have seemed more steady
Youth
240
Young
Adult
76
Middle Aged
85
Elderly
10
User Observations - Day Two
Perceived Age Demographics - Day Two
7:30 am - 8:00 am
Slow start
Even distribution between different activities
Picks up at 8:00 am
8:00 am - 8:30 am
Kids generally travel in groups
Weekend hence less school kids
Not many people with coffee or food
8:30 am - 9:00 am
Quite a lot of people doing non work or school related activities seem to be people going further into the park
Relatively steady
Youth
51
Young
Adult
34
Middle Aged
47
Elderly
23
User Observations - Day Three
Perceived Age Demographics - Day Three
7:30 am - 8:00 am
7:30 seems to be always quite quiet
Some dog walkers and school kids but mainly perceived commuters
8:00 am - 8:30 am
School kids activity always seems to pick up from close to 8 to around 8:30
School kids and commuters mainly
8:30 am - 9:00 am
Still a stream of commuters at 8:35
It does feel like it wanes close to 9:00 but people do still use the road behind the cafe
Youth
231
Young
Adult
57
Middle Aged
60
Elderly
7
Three distinct activities were split into personas. These activities are detailed below on a movement map.
The Commuter
- On a mission to get to work
- Focused on his task
- In a bit of a rush
- Mainly going to town or toward the station
The Dog Walker
- Lovely place to walk the dogs in the morning
- Strolling around relaxed
- Loves activities in the park and often runs in Cassiobury as well
- Mainly further into the park or coming out
- Comes to Cassiobury to take part in the Park Run every Saturday
The Student
- Always walk through the park to get to school
- Usually walking with a group of friends
- Both secondary school and college students